Does Responsible Consumption Benefit Companies More Than Consumers?
September 11, 2014
Responsible Consumption movement ?
Read the full story in Fast Company.
Hybrid cars. Energy-efficient lightbulbs. Fair trade coffee. There are all sorts of products nowadays that promise to solve environmental and social problems. We’re in an era of “responsible consumption” where companies sell us goods that do better by the planet and make us feel better about our place on it. But do they make any meaningful difference?
Not according to a new paper by Markus Giesler and Ela Veresiu, two researchers at York University’s Schulich School of Business, in Canada. They argue that responsible consumption subtly shifts responsibility for big problems to consumers, leaving corporations free to continue as usual. Meanwhile, the people who should be changing the game–government and regulators–are left to one side.